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Source: https://commons.wikimedia.org/wiki/File:StumbleUpon_Logo.svg

StumbleUpon was once a popular way to waste your time on the Internet. It gave you random web pages after pressing the Stumble button. Then, if you wanted the tool to improve its recommendations, you could push its thumbs up or thumbs down buttons.

This social content discovery platform started in 2001. Unfortunately, it is closing down on June 30. Garrett Camp, the tool’s co-founder, announced it recently. He stated that all accounts will be transferred to mix.com, which is also a Camp’s creation.

The Inception

Garrett Camp, Justin LaFrance, Geoff Smith and Eric Boyd founded StumbleUpon in 2001. The founders had six ideas but they chose StumbleUpon. Garrett stated that when the company reached and passed the 500k mark, he felt that it was the moment that StumbleUpon took off.

Because of its popularity, it attracted various investors, thereby, assisting its move to San Francisco. It also raised a total of $1.2 million funds from other investors, inclusion Mozilla Foundation and First Round Capital.

In May 2007, eBay acquired StumbleUpon for $75 million. But Garrett Camp and other investors got it back in April 2009. Then, in September 2012, the company made an update for its iOS app. This new feature, StumbleDNA, collects content that is trending or recommended for you. You could also see the activity of your connections on StumbleUpon.

However, this tool failed to sustain its popularity. That’s why some people are surprised that it’s still active after 16 years. Then again, it will not be around for a lot longer as it will shut down on June 30. If you have an account, it will be transferred to mix.com. It is a new site that Garrett Camp founded. The site creates curated content about specific interests. Before its cessation, you still have more than a month to hop around.

More than 40 million individuals used it since its introduction to the public. It was also one of the earliest content-sharing platforms that attracted users. They could share their favorite web pages. The tool also allowed submission of ratings and reviews. It was one of the reasons Twitter and Facebook became successful.

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Besides Mix, you may explore Women ancient Sandals leather up Leather strappy Lace ring It" sandals greek natural "Lace genuine sandals sandal toe laceups rqwrxA7g to find useful web content. To find a random website, simply click the button that says “Take me to a useful website.” It doesn’t run out of suggestions. Thus, you can click it many times.

But is social bookmarking still relevant?

StumbleUpon is a social bookmarking site. It is used by many users in storing significant links. Before, link submission to a site like StumbleUpon could help in increasing web traffic to your web pages.

Once the link has been properly indexed, it would show up in search results. But the Penguin algorithm update changed everything. This method of increasing ranking and visit to web page died down because other approaches are making more sense and that they aligned with Google’s latest algorithm update. It could also be the reason that StumbleUpon is shutting down.


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Author: Jane Danes

Jane has a lifelong passion for writing. As a blogger, she loves writing breaking technology news and top headlines about gadgets, content marketing and online entrepreneurship and all things about social media. She also has a slight addiction to pizza and coffee.

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